TikTok, Snapchat, Pinterest, Clubhouse (remember that? LOL) ... marketers love to get distracted by these new platforms in the hope they'll hit a pot of gold.
Not us. We're staying put in the tried and true. Doing what's worked for years ... Facebook & Instagram. These two have one main advantage over the rest: targeting. Unlike any other platform, you can pinpoint your ideal audience with laser-like accuracy. Facebook's algorithm is your best friend. So all we do is saddle up, and ride it all the way to Successville.
Sure, if we can see an opportunity where another platform will outperform the impressive numbers we continually produce from Zuck's backyard then we'll use it. But that hasn't happened yet. (And we're not holding our breath).